AUSTIN, Texas - ColoradoDesk -- Vertify Inc., a revenue operations intelligence firm that operates globally, today announced its partnership with Zirous, a data and insights company, headquartered in West Des Moines, Iowa.

After 35 years in business, with more than 20 of those years in the integration space, Zirous aims to increase productivity, efficiency and profitability. Zirous pairs technology best practices with business and communication expertise to help clients plan, implement and execute a successful digital transformation strategy, with the customer as the focus.

"This partnership means that the marketing technology platform 'rocket ships' Vertify fuels with intelligent data, such as Marketo or Hubspot, will be piloted and paired by the best and brightest services, thanks to Zirous," said Matt Klepac, CEO at Vertify. "Many integrations on the business side of the house require some sort of service-driven expertise. This implementation and onboarding service is where Zirous brings great value. This makes for a pretty dynamic duo, if you ask me."

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The Vertify product is the science behind a connected data ecosystem that leads to confident forecasting, automated reporting, and a faster time to revenue, while the service Zirous provides unifies systems and data so marketers can deliver the right experience.

"This partnership really helps us get where we want to go," explained Brandon Schulte, Director of Marketing Technology Services at Zirous. "We're not in the software business, we're in the services business. And Vertify is not in the services business, but they are in the software business. So this connection seems to really align both companies and deliver a compelling offering to help customers streamline the buying process."

About Vertify

The Vertify Revenue Operations Intelligence (ROI) platform turns disparate data into intelligent answers for every revenue team. With Vertify, take control of your future with next best action knowledge to better shape your strategy, allowing for improved execution, plan predictability, and next level revenue growth. Start with automated data integration and end with automated revenue analytics. Headquartered in Austin, TX, Vertify operates globally with hundreds of customers across a variety of verticals.

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About Zirous

For over 30 years, Zirous, headquartered in West Des Moines, Iowa, has served as an IT consulting firm specializing in data analytics and engineering, enterprise integration, identity management and the development and infrastructure needed to implement them. Zirous was recognized as a Top Workplace by the Des Moines Register in 2018 and in 2019 was a finalist for Young Professional Organization of the Year.