E Source Announces Utility Award Winners at Forum 2024

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DENVER, Oct. 15, 2024 ~ At the 37th annual Forum held by E Source, a leading utilities-focused research, consulting, and data science company, over 500 utility professionals from the US and Canada gathered for three days of learning and networking. The event, which took place from October 8-10 in Denver, culminated in an awards ceremony where top-performing utilities were recognized for their achievements in customer and employee experience, website excellence, and advertising.

The President of Research and Advisory at E Source, Filomena Gogel, hosted the awards ceremony where fourteen utilities were honored in three categories. Gogel emphasized the importance of data-driven and customer-focused decision-making as utilities face challenges such as decarbonization, affordability, and equity. She also expressed her excitement to recognize utilities that are setting new standards in innovation, communications, customer excellence, and employee experience.

The first category of awards was for Achievements in Customer and Employee Experience. These awards recognized high-scoring initiatives that contributed to increased customer satisfaction and engaging workplaces for employees. A panel of E Source experts evaluated the submissions based on unique approaches, creativity, organization-wide impact, metrics and results, and overall impressions. Avangrid received the award for Residential Customer Experience while Con Edison was recognized for Business Customer Experience. PG&E won the award for Employee Experience while takeCHARGE NL (a partnership between Newfoundland Power and Newfoundland and Labrador Hydro) received the Small Utility Excellence award.

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For the first time at Forum 2024, E Source also presented an award based on its independent study that scores utility websites on findability, functionality, content, and appearance. The Website Benchmark Award of Excellence was presented to Northern Indiana Public Service Co.

The final category of awards was for Utility Ad Awards which recognized marketing and communications campaigns that demonstrated creativity in the utility industry. A panel of independent external judges evaluated submissions based on idea generation, messaging effectiveness, creativity level, and campaign success. The winners in this category were Independent Electricity System Operator for the "Home Heating Hero" campaign (Affordability and energy equity), Tampa Electric for the "Your Neighbor, Mr. Sun" campaign (Brand and sustainability), BGE for the "Through and Through Campaign" campaign (Energy efficiency, demand response, and energy management), LG&E and KU for the "Solar Share" campaign (Energy generation and renewable energy), Alabama Power for the "Second-Chance Tree Trimming Program" campaign (Internal communications), PNM for the "PNM Transportation Electrification Program 2023" campaign (Mobility and EVs), Austin Energy for the "Education" campaign (Safety, emergencies, and outages), and Evergy for the "YOUtility Val Prop Evolution" campaign (Self-service).

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The Forum also featured thought-provoking keynote speakers, market research and data-driven content, customer panels, and insights from utility peers. E Source's Research and Advisory practice hosted the event, offering program innovation and customer experience subscription-based services. With a team of researchers and experts helping over 350 utilities across the US and Canada make smarter financial decisions, enhance operations, save time, improve customer satisfaction, and retention. To learn more about their services, visit www.esource.com/research-and-advisory.
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