DETROIT, Feb. 7, 2025 ~ Detroit-based company Greyson Clothiers, known for its premium performance apparel, has recently announced the successful completion of a $20 million Series A strategic growth capital raise. This funding round was led by NewBound Ventures and Chris Koch, CEO of NewEra, with participation from industry leaders such as Tom Nolan, CEO of Kendra Scott and David Chu, Founder of Nautica. The company's existing investors also showed their continued support by participating in this round.

Greyson Clothiers made the exciting announcement at the 2025 PGA Show in Orlando, FL where they offered an exclusive look at their upcoming Fall 2025 collection for men, women, and youth. The brand has gained a strong following over the years with support from notable figures such as Justin Timberlake, Larry Fitzgerald, Dylan Larkin, Eric Church, and various PGA tour players including Justin Thomas.

With this new capital infusion, Greyson plans to expand its operations internationally and open brick-and-mortar retail stores. They also aim to strengthen their direct-to-consumer (DTC) channels and form new wholesale partnerships. The brand has already expanded its retail presence in cities like Denver, West Palm Beach, New York, New Orleans and Atlanta. Additionally, with their recent entrance into womenswear, Greyson is set to reach new heights and become a part of everyday lifestyle.

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Founder and CEO Charlie Schaefer expressed his excitement about having industry leaders join their community or "Pack" as he calls it. He stated that he has developed strong friendships with these individuals who share the same motivation to build a loyal community based on passion and creativity.

Michael Hoffman from NewBound Ventures also shared his confidence in Greyson's potential for growth. He praised the brand's ability to create effective go-to-market strategies through storytelling and specialized products.

This successful capital raise is a testament to the commitment of Greyson's existing investors who believe in the company's vision and growth strategy. Charlie Schaefer humbly acknowledged the support of their loyal community, which has helped the brand grow to over 2,500 points of distribution since its inception nine years ago.

Greyson Clothiers continues to stand out in the market with its unique blend of performance-based apparel and sophisticated luxury design. With this new capital, the brand is poised to reach new heights and solidify its position as a leader in premium performance apparel.

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