Velocity Media Expands its Advertising Sales Network with Loop Media Agreement

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~ As a leading technology provider in the voice, data, and connectivity solutions space, Velocity, A Managed Solutions Company (Velocity), has announced an exciting new partnership with Loop Media Inc. (OTC: LPTV) (Loop Media). This collaboration will see Velocity's media division, Velocity Media, exclusively represent advertising sales across Loop Media's extensive digital out-of-home (DOOH) network.

Loop Media is a top multichannel and DOOH platform that specializes in streaming curated music videos, sports highlights, news, premium entertainment channels, and digital signage solutions for businesses. With approximately 10,000 venues within its network, including bars, independent retail stores, salons, point-of-care offices, recreational and entertainment centers, and office buildings, Loop Media offers a diverse array of consumer-facing locations.

This partnership marks a significant milestone for Velocity as it expands its ad sales network to over 50,000 venues. This doubling of scale in just one year is a testament to Velocity's commitment to investing in the DOOH space and enhancing audience strategies to provide buyers with more opportunities to include DOOH media in their omnichannel campaigns.

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Jon Niermann, founder of Loop Media, expressed his enthusiasm for the partnership and the impact it will have on Loop's growth. He stated that Velocity's investment in DOOH will bring significant growth opportunities for Loop in the years ahead.

The collaboration between Velocity and Loop Media will also enhance Velocity's depth and breadth across venue types and formats. This will strengthen its audience-buying capabilities for brands and agencies. With an expanded scale in key verticals such as bars and restaurants (22,000), healthcare (9,000), independent retailers (5,000), and grocery stores (6,000), Velocity can now offer larger and more robust campaigns that span multiple venues. This allows them to deliver core and custom audiences for their clients.

In addition to expanding its scale through this partnership, Velocity has also established an internal sales team with sellers based in Denver, Los Angeles, New York, and Chicago. This decision further demonstrates Velocity's dedication to providing a single source option for direct DOOH audience buying to complement programmatic buying.

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Joe Ross, Chief Commercial Officer of Velocity Media, highlighted the company's efforts and goals in expanding its network. He stated that they have been working hard to aggregate more scale to their network and make it easier for brands and agencies to plan and buy audiences across multiple DOOH venue types. The addition of Loop Media's short-form video and programming format will only strengthen their offering.

This partnership with Loop Media is a significant step towards Velocity's mission of expanding its Media Solutions offerings. By incorporating Loop Media's extensive place-based network, Velocity can now deliver targeted, high-impact advertising campaigns across diverse venues. This collaboration exemplifies Velocity's dedication to providing innovative and effective DOOH solutions that help brands connect with their audiences in meaningful and engaging ways.

In the dynamic world of DOOH, this partnership between Velocity and Loop Media is sure to bring exciting opportunities for both companies as they continue to grow and provide top-notch solutions for their clients. With a strong focus on audience networks and a commitment to delivering exceptional results, Velocity is well-positioned to be a leader in the DOOH space for years to come.
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