Trending...
- New Article by Roy J. Meidinger – Examines Hidden Hidden Healthcare Kickbacks
- Golden Paper Introduces TAD Hand Towel Technology, Ushering in a New Era of Premium Tissue Quality
- Fleet Mining Cloud Mining Platform — Latest Guide: Making Bitcoin Mining Safer and More Convenient
With 80% of Americans drinking coffee daily but only 10% choosing specialty, Steel Oak's interactive Flavor Wheel helps consumers explore higher-quality options as rising commodity prices close the gap with specialty coffee.
ORMOND BEACH, Fla. - ColoradoDesk -- Ormond Beach, FL — Steel Oak Coffee, a specialty coffee roaster based in Florida, has launched the first interactive Coffee Taster's Flavor Wheel designed for consumers to shop coffee by taste.
Traditionally reserved for coffee professionals and Q-graders, the Coffee Taster's Flavor Wheel has been reimagined by Steel Oak Coffee into an intuitive retail tool. Visitors to the roaster's website can explore categories like Floral, Fruity, or Chocolate, then instantly see coffees that match those sensory notes—making specialty coffee more approachable than ever.
"Our goal was to bridge the gap between how roasters taste and how customers shop," said Carl Dupper, CEO of Steel Oak Coffee. "This tool makes the professional flavor vocabulary both interactive and approachable, while guiding people to discover coffees that fit their palate."
More on Colorado Desk
Why It Matters
More than 80% of Americans drink coffee daily, yet fewer than 10% choose specialty—a category defined by quality, traceability, and flavor depth. At the same time, the price of commodity coffee has risen 21% in the past year, narrowing the gap between mass-market blends and specialty beans. Unlike commodity coffee, specialty roasters such as Steel Oak are less impacted by tariffs and global price swings, allowing them to offer higher-quality coffee at prices now comparable to grocery store options.
By connecting everyday drinkers directly to flavor-driven choices, Steel Oak Coffee's interactive wheel makes specialty coffee accessible at a moment when consumers are primed to upgrade their daily cup.
Key Highlights
About Steel Oak Coffee
Founded in 2016 in Ormond Beach, Florida, Steel Oak Coffee is built on the pillars of integrity, authenticity, and community. The roaster sources seasonal, ethically grown beans and roasts them in small batches to highlight their true character and terroir. With a commitment to education, transparency, and innovation, Steel Oak Coffee continues to push the boundaries of consumer coffee experiences.
Traditionally reserved for coffee professionals and Q-graders, the Coffee Taster's Flavor Wheel has been reimagined by Steel Oak Coffee into an intuitive retail tool. Visitors to the roaster's website can explore categories like Floral, Fruity, or Chocolate, then instantly see coffees that match those sensory notes—making specialty coffee more approachable than ever.
"Our goal was to bridge the gap between how roasters taste and how customers shop," said Carl Dupper, CEO of Steel Oak Coffee. "This tool makes the professional flavor vocabulary both interactive and approachable, while guiding people to discover coffees that fit their palate."
More on Colorado Desk
- Words of Veterans & Veterans Growing America Collaboration
- Christy Sports Kicks Off Ski Season with "Ready. Set. Snow!" VIP Nights and Sale Events
- Mature Athlete - Want Elite, Web-Based Nutrition and Training Coaching?
- Colorado: Lt. Governor Dianne Primavera Visits Adams County Elementary School to Highlight School Meals During Federal SNAP Disruption
- Engaged at Any Age: 73-Year-Old Client Finds True Love Through Elite Asian Matchmaker
Why It Matters
More than 80% of Americans drink coffee daily, yet fewer than 10% choose specialty—a category defined by quality, traceability, and flavor depth. At the same time, the price of commodity coffee has risen 21% in the past year, narrowing the gap between mass-market blends and specialty beans. Unlike commodity coffee, specialty roasters such as Steel Oak are less impacted by tariffs and global price swings, allowing them to offer higher-quality coffee at prices now comparable to grocery store options.
By connecting everyday drinkers directly to flavor-driven choices, Steel Oak Coffee's interactive wheel makes specialty coffee accessible at a moment when consumers are primed to upgrade their daily cup.
Key Highlights
- First known interactive Coffee Taster's Flavor Wheel in specialty coffee e-commerce
- Consumers can shop by flavor preference instead of origin or roast level
More on Colorado Desk- Launch of Professional Private Autopsy Services to Support Families, Professionals, and Researchers
- He Started a New Career at 77; Maybe Not His Last
- "The Art of Philanthropy" — A Year-Long Campaign Supporting the USO and Military Veterans
- TRUE Palliative Care Launches as California Strengthens Commitment to Compassionate Care Under SB 403
- Mysterious Interstellar Object 3I/ATLAS Appears to Pause Near Mars, Exhibiting Periodic Light Pulses
- Simplifies the buying process while encouraging exploration and education
About Steel Oak Coffee
Founded in 2016 in Ormond Beach, Florida, Steel Oak Coffee is built on the pillars of integrity, authenticity, and community. The roaster sources seasonal, ethically grown beans and roasts them in small batches to highlight their true character and terroir. With a commitment to education, transparency, and innovation, Steel Oak Coffee continues to push the boundaries of consumer coffee experiences.
Source: Steel Oak Coffee
Filed Under: Technology, Lifestyle
0 Comments
Latest on Colorado Desk
- Delta Capital Group Expands Business Funding Terms Up to 24 Months
- Denver Fence Company Unveils Enhanced Homepage for Fence Installation and Repair
- Professional Legal Investigations: Methods and Protocols in Civil, Criminal, and Probate Litigation
- Hip-HopVibe.com Launches HHV Media Network in Partnership with The Publisher Desk
- CCHR: Misinformation Clouds Debate on Psychiatric Drug Toxicology Transparency
- Hilton Head Realtor becomes Certified Senior Professional
- Bitcoin at $115K: AZETHIO Launches Exchange Targeting Institutional Compliance Requirements
- Tech gains propel Dow Jones past 47,000 as markets reach record highs amid trade tensions
- Edu Alliance Group Launches the Center for College Partnerships and Alliances
- Three Cord True Wealth Management Unveils New Website for Better Client Communication
- Generation Own: Why Young Americans Are Skipping Corporate Careers to Buy Million-Dollar Businesses
- Dongsheng's Titanium Recycling Business Enters Aerospace Sector by 2025
- Crowdfunding Campaign Tips Off for 'NAWFSIDE' Short Film Highlighting Pressure in Youth Sports
- Icarus IFE Systems Launches the Icarus One Portable Inflight Entertainment System — The World's Most Advanced Offline AI-Driven IFE Platform
- Okika Devices Introduces Industry First System-on-Chip Field Programmable Analog Array (SoC FPAA)
- AEI Stands Firmly with Pakistani Aircraft Engineers facing retaliation for reporting safety concerns
- Literary fiction novel- 'Skylark' wins Bronze Medal
- Kaltra unveils reversible microchannel coils – engineered for modern heat pumps
- Phinge Announces Proposal to Combat Billions in Government Waste, Fraud, and Abuse with Proactive, Hardware-Verified Netverse App-Less Platform
- Taboo: The Lost Codes of Men — A Bold New Book Confronting the Crisis of Modern Manhood

