DENVER, July 15, 2025 ~ As concerns about the quality of tap water continue to rise, FloWater is taking a bold and transparent approach with their latest campaign, "Drink Water Naked." The company, known for their advanced purification system, is shedding light on the hidden contaminants found in tap water across the United States.

According to FloWater, tap water can contain harmful substances such as lead, chlorine, PFAS (also known as "forever chemicals"), and microplastics. These contaminants often go unnoticed by consumers who are unaware of what they are consuming on a daily basis. In response to this issue, FloWater has launched a free Water Report Tool that allows individuals to easily find out what is in their tap water by simply entering their zip code.

But FloWater isn't just exposing the dirty truth about tap water – they're also providing a solution. Their 7x Advanced Purification system removes up to 99.9% of these harmful substances, ensuring that their customers receive clean and safe hydration. And with added electrolytes for enhanced hydration and an ice-cold temperature, FloWater's water looks good naked.

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To kick off the campaign, FloWater has enlisted the help of some well-known figures. The iconic Naked Cowboy will be joining forces with FloWater in Times Square on July 19th to promote the message of "Save plastic. Drink Water Naked." Fitness influencer Evan Slaughter (@fit2serve1) will also be participating in a unique strip tease where each layer represents a different contaminant found in tap water until he is left with just pure and clean FloWater.

But the campaign doesn't stop there. Starting on July 28th, FloWater will be releasing risqué and humorous content that emphasizes their message of providing hydration in its purest form – without any plastic packaging or chemical cover-ups. From boardrooms to locker rooms, hotels to warehouses, FloWater wants everyone to know that they deserve clean and transparent hydration, no matter where they are.

The company is also using this campaign to raise awareness about the negative impact of plastic water bottles on the environment. With over 1 million plastic bottles being sold every minute, FloWater is urging people to join their (non)movement and get naked with them – at least when it comes to their water. In honor of Plastic-Free Month, FloWater is encouraging individuals to make the switch to a more sustainable option.

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FloWater isn't just a water company – they're a brand with a purpose. By providing clean and safe hydration while also promoting environmental sustainability, they are changing the game in the water industry. With over one billion plastic bottles saved from the environment and trusted by over 10,000 locations including top brands like Google and Hyatt, FloWater is proving that clean hydration doesn't have to come at the cost of our planet.

The "Drink Water Naked" campaign will kick off on July 9th with influencers teasing the message, followed by the Naked Cowboy's appearance on July 19th in Times Square from 1-2pm EST. The scandalously edgy content will go live on July 28th, so be sure not to miss it – your algorithm won't either. Join FloWater in stripping away contaminants and plastic packaging from your water and embrace hydration with nothing to hide.

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