Colorado: InnerFrame Launches in La Plata County, Advancing Mental Wellness and Job Creation through Rural Jump-Start Program

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DURANGO ~ Durango, Colorado - InnerFrame, a media technology company based in Durango, has been accepted into the Rural Jump-Start Program by the Business Funding & Incentives Division of the Colorado Office of Economic Development & International Trade (OEDIT). This program aims to support businesses in rural areas and contribute to the state's economic growth.

InnerFrame is an innovative company that uses artificial intelligence to transform digital media into a tool for personal growth and mental wellness. By drawing from neuroscience and behavioral psychology, their proprietary video platform delivers personalized content designed to support intentional living and self-development. Their goal is to reimagine screen time as a meaningful ritual and help users align with their goals through immersive visual storytelling.

Governor Jared Polis expressed his support for InnerFrame's acceptance into the program, stating that it will bring good-paying jobs to the region and contribute to Colorado's tech industry through its digital innovations. Over the next four years, InnerFrame plans to create more than 20 high-quality jobs in La Plata County with wages exceeding the regional average. As they continue developing their AI-powered tools, they also plan to support individual well-being and contribute to the region's growing tech ecosystem.

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Erica Hines, CEO of InnerFrame, shared her excitement about being accepted into the program and their commitment to creating meaningful jobs in their region. She stated that they are redefining screen time as a powerful tool for personal growth and are deeply committed to giving back to the community that has supported them from the start.

Eve Lieberman, Executive Director of OEDIT, also expressed her delight at seeing InnerFrame grow in La Plata County. She highlighted Colorado's leadership in tech innovation and how InnerFrame's presence in Southwest Colorado will benefit rural communities through job creation.

As the first company in La Plata County accepted into the Rural Jump-Start Program, InnerFrame is eligible for significant tax benefits such as relief from state business income tax, sales and use tax, and local business personal property taxes. Eligible employees will also receive a state personal income tax exemption. Additionally, the company will receive $15,000 in grant funding to support the launch of its operations. These benefits aim to encourage economic development and job creation in economically distressed, rural counties of Colorado.

Regional partners, including the Region 9 Economic Development District and the Southwest Colorado Accelerator Program for Entrepreneurs (SCAPE), played a vital role in identifying InnerFrame as a candidate for the Rural Jump-Start Program. They will continue to support the company's long-term success.

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Elizabeth Marsh, Executive Director of SCAPE, expressed her excitement about supporting InnerFrame's growth as the first RJS business in La Plata County. She also expressed gratitude for state programs that recognize the importance of cultivating new businesses.

Laura Lewis Marchino, Executive Director of Region 9 EDD, also welcomed InnerFrame as their first RJS business in La Plata County. She stated that they look forward to supporting the company as they develop a unique product and service in their region.

For more information about the Rural Jump-Start Program, interested parties can contact Quina Weber-Shirk at quina.webershirk@state.co.us.

The Colorado Office of Economic Development and International Trade (OEDIT) works towards empowering all individuals to thrive in Colorado's economy. They collaborate with economic development partners across the state to foster a thriving business environment through funding and financial programs, training, consulting, and informational resources across industries and regions. Their goal is to promote economic growth and long-term job creation by recruiting, retaining, and expanding businesses of all sizes at every stage of growth. They aim to protect what makes Colorado a great place to live, work, start a business, raise a family, visit and retire - making it accessible to everyone. To learn more about OEDIT visit their website.

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