REP Fitness Announces Expansion into the European Market with a Direct-to-Consumer Approach USA - English USA - English

DENVER, April 11, 2024 ~ REP, a leading manufacturer of innovative and high-quality gym equipment, has announced its expansion into the European market. This strategic move is expected to revolutionize the availability of REP's products for both home and commercial gyms across Europe.

Having already established a strong presence in the United States and other markets such as the UK through partnerships with local distributors, REP is now looking to replicate its successful direct-to-consumer (DTC) model in Europe.

To spearhead this expansion, REP has joined forces with two highly respected veterans in the European fitness industry - Fitness Engros from Denmark and Innovex Fitness from the Netherlands. Both companies currently operate successful distribution networks in Europe, making them ideal partners for REP's venture. This collaboration aims to combine the strengths of each party to create a seamless DTC model that aligns with REP's core values of quality, innovation, and customer satisfaction.

Co-CEO of REP, Ryan McGrotty, expressed his excitement about this new venture stating, "We are thrilled to bring REP to our European customers. Our partnership with Fitness Engros and Innovex Fitness will ensure that we maintain our high standards of service and product quality. This expansion is not just about increasing our reach; it's about making top-tier fitness equipment accessible to more people so they can achieve their fitness goals with the best tools available."

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Brian Andersen from Fitness Engros also shared his enthusiasm for this partnership saying, "Teaming up with REP is a significant milestone for us. We have always admired their commitment to quality and innovation, and we are excited to combine our local expertise with their renowned reputation. Together, we are set to redefine the fitness equipment landscape in Europe."

Cees van Toor from Innovex Fitness added, "This partnership is a testament to the shared values and visions of both REP and our team. We are dedicated to providing an unparalleled customer experience, and with REP's cutting-edge products and our market knowledge, we are eager to embark on this journey."

The expansion into Europe is a testament to REP's dedication to making top-quality fitness equipment accessible to a global audience. With a focus on quality, innovation, and customer satisfaction, REP is poised to make a significant positive impact on fitness enthusiasts across Europe - from beginners to professionals, and from home gyms to commercial facilities - just as they have been doing in the USA for over a decade.
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