HempFusion’s Wholly Owned Subsidiary Probulin Probiotics Launches Amazon Store and Expands Brick and Mortar Product Selection

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DENVER--(BUSINESS WIRE)--HempFusion Wellness Inc. (TSX:CBD.U) ("HempFusion" or the "Company"), a leading health and wellness CBD company utilizing the power of whole-food hemp nutrition, is pleased to announce that its wholly owned subsidiary, Probulin Probiotics, LLC ("Probulin"), has increased its product selection in certain brick and mortar locations and expanded its distribution on Amazon through a unique eCommerce store within the Amazon platform. The broader product selection is available in major brick and mortar stores including Sprouts and Fresh Thyme and includes the Company's new Probulin Total Care Immune product.

Probulin, one of the fastest growing probiotic supplement brands in the United States, according to Spins syndicated data, has launched "The Probulin Store" on Amazon's robust eCommerce platform. Since the beta launch in early December 2020, Amazon has helped Probulin generate brand awareness, driving both sales and product education for Probulin's full line of scientifically formulated products. Initial results have generated a strong average return on ad spend (ROAS) of US$8.54 for every US$1 invested.

"We are incredibly excited to launch The Probulin Store on Amazon, which provides our brand with tremendous exposure to new customers," commented Jason Mitchell, N.D., Chief Executive Officer of HempFusion. "70% of our immune system resides in the gut, so it's no surprise that today, more than ever, consumers are actively researching probiotics, looking for brands they can trust to support digestive and immune health as well as overall health and wellness. Launching our Probulin Store on the largest eCommerce platform globally is a tremendous step for the Company and supports our broader initiative of driving significant e-Commerce growth over the course of 2021 and beyond," continued Dr. Mitchell.

Probulin is one of Amazon's only probiotic brands that ships cold and protected products straight to consumers' doors. The products are delivered in environmentally friendly insulated boxes, made from recycled cotton denim, and shipped on ice to protect the probiotic material. Probulin's scientifically validated MAKTrek-3-D Probiotic Delivery System provides a three step system of protection, ensuring better survival of the beneficial probiotic bacteria so that more of the probiotics can arrive in the gut alive.

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Combining the digestive and immune support of pre, pro and post biotics, Probulin products are designed from scientifically documented strains of living probiotic beneficial bacteria. Manufactured in an NSF Certified cGMP facility, Probulin products are free of GMO's, wheat, gluten, magnesium stearate, phthalates and other harmful additives.

ABOUT HEMPFUSION

HempFusion is a leading health and wellness CBD company utilizing the power of whole-food hemp nutrition. HempFusion distributes its family of brands, including HempFusion, Probulin Probiotics, Biome Research, and HF Labs, to approximately 4,000 retailers across all 50 states of the United States and select international locations. Built on a foundation of regulatory compliance and human safety, HempFusion's diverse product portfolio comprises 46 SKUs including tinctures, proprietary FDA Drug Listed Over-The-Counter (OTC) Topicals, Doctor/Practitioner Lines and more. With a strong focus on research and development, HempFusion has an additional 30 products under development. HempFusion is a board member of the US Hemp Roundtable, and HempFusion's wholly-owned subsidiary, Probulin Probiotics, is one of the fastest-growing probiotics companies in the United States, according to SPINs reported data. HempFusion's CBD products are based on a proprietary Whole Food Hemp Complex™ and are available in-store or by visiting HempFusion online at www.hempfusion.com or www.probulin.com.

Follow HempFusion on Twitter, Facebook and Instagram and Probulin on Twitter, Facebook and Instagram.

FORWARD-LOOKING STATEMENTS

This news release contains forward-looking statements and forward-looking information within the meaning of Canadian securities legislation (collectively, "forward-looking statements") that relate to HempFusion's current expectations and views of future events. Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions or future events or performance (often, but not always, through the use of words or phrases such as "will likely result", "are expected to", "expects", "will continue", "is anticipated", "anticipates", "believes", "estimated", "intends", "plans", "forecast", "projection", "strategy", "objective" and "outlook") are not historical facts and may be forward-looking statements and may involve estimates, assumptions and uncertainties which could cause actual results or outcomes to differ materially from those expressed in such forward-looking statements. No assurance can be given that these expectations will prove to be correct and such forward-looking statements included in this news release should not be unduly relied upon. These statements speak only as of the date of this news release. In particular and without limitation, this news release contains forward-looking statements relating to the Company's e-Commerce initiative and growth and the Company's other plans, focus and objectives.

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Forward-looking statements are based on a number of assumptions and are subject to a number of risks and uncertainties, many of which are beyond HempFusion's control, which could cause actual results and events to differ materially from those that are disclosed in or implied by such forward-looking statements. Such risks and uncertainties include, but are not limited to, the impact and progression of the COVID-19 pandemic and other factors set forth under "Forward-Looking Statements" and "Risk Factors" in the final long form prospectus of the Company dated December 17, 2020 and available under the Company's profile on SEDAR at www.sedar.com. HempFusion undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required by law. New factors emerge from time to time, and it is not possible for HempFusion to predict all of them or assess the impact of each such factor or the extent to which any factor, or combination of factors, may cause results to differ materially from those contained in any forward-looking statement. Any forward-looking statements contained in this news release are expressly qualified in their entirety by this cautionary statement.

Neither the TSX nor its Regulation Services Provider (as that term is defined in the policies of the TSX) accepts responsibility for the adequacy or accuracy of this release.
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