DENVER, July 15, 2024 ~ As REP Fitness continues to make waves in the gym equipment industry, the company has announced its latest milestone - the launch of its pre-sale phase for European customers. This move marks REP's commitment to providing high-quality products directly to fitness enthusiasts and professionals across Europe.

Following its successful expansion strategy in the United States and other international markets, REP is now ready to bring its cutting-edge strength equipment to European consumers. The pre-sale initiative aims to give customers early access to REP's highly sought-after products, ensuring that they can secure their preferred equipment.

Ryan McGrotty, co-CEO of REP, expressed his excitement about introducing the brand to the European market. He stated, "This expansion represents our dedication to delivering high-value fitness equipment at scale, enabling a broader audience to experience the quality, innovation, and customer-first mindset that define REP."

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To facilitate this expansion, REP has partnered with established European fitness veterans - Fitness Engros and Innovex Fitness. These partnerships will support REP's direct-to-consumer approach with a localized perspective for Europe, ensuring seamless access and exceptional service for this new customer group.

Brian Andersen, CEO of REP Europe, also shared his enthusiasm for introducing REP products directly to the European market. He highlighted how these products have been meticulously crafted to meet the demands of athletes at all fitness levels and expressed confidence that they will resonate strongly with European customers seeking high-quality and durable equipment.

The pre-sale launch will feature a curated selection of popular REP products such as the PR-5000 Power Rack, Arcadia™ Compact Functional Trainer, and BlackWing™ Adjustable Bench. These products are tailored to meet the diverse needs of both home gyms and commercial facilities.

This expansion further solidifies REP's decade-long reputation for innovation and best-in-class customer support. It reinforces their position as a leader in the fitness equipment industry and showcases their commitment to providing top-notch products directly to their customers. With this pre-sale phase, European fitness enthusiasts can now look forward to experiencing the quality and innovation that REP is known for.

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