BRIGHTON, U.K. - ColoradoDesk -- Paddy Power has unveiled its highly anticipated Christmas ad, and it's a nostalgic masterpiece. Featuring Danny Dyer and Eddie Hearn, and crafted by the creative powerhouse BBH London, the ad tells the heartwarming tale of a father-to-son tradition involving an unusual yet cherished gift... a football team.

Set in the 1980s, the ad brims with charm and humour. Danny Dyer shines as both the dad and later the grandad, gifting his son a Hardlypool United football shirt emblazoned with the original iconic Our Price logo.

More on Colorado Desk

• Backed by Local Launches FREE City Hubs to Empower Small Businesses in Colorado, Washington, & Oreg
• Colorado: Governor Polis Joins Governors' Call to Congress to Extend Health Care Tax Credits and Lower Costs for Families
• Colorado Leading the Way: New Study Finds Land Use Reforms, Many of Which Colorado Has Already Taken, Popular Especially Among Seniors
• Colorado: Governor Polis Releases Statement on Passing of American Icon and Actor Robert Redford
• Sloan's Lake Dental Launches New Website to Enhance Patient Experience and Access to Modern Dental Care

The partnership has stirred some conversation, with questions raised about Our Price aligning with a gambling brand. However, CEO Paul Harris is unapologetically proud of the collaboration. "Most people enjoy a flutter on big horse races or the Christmas footie," Harris remarked. "In fact, many of us behind the Our Price relaunch are partial to an occasional bet. If we weren't risk-takers, we wouldn't have taken a chance rebooting Our Price in the first place. Business is all about taking calculated chances, and this one has paid off spectacularly. We love the ad, the exposure it's brought us, and the incredible surge in traffic - it's been a great decision."

Watch the ad here: https://www.youtube.com/watch?v=DmjMFQq2CKw



🛍️ Shop at Our Price: https://ourprice.com