BRIGHTON, U.K. - ColoradoDesk -- Paddy Power has unveiled its highly anticipated Christmas ad, and it's a nostalgic masterpiece. Featuring Danny Dyer and Eddie Hearn, and crafted by the creative powerhouse BBH London, the ad tells the heartwarming tale of a father-to-son tradition involving an unusual yet cherished gift... a football team.

Set in the 1980s, the ad brims with charm and humour. Danny Dyer shines as both the dad and later the grandad, gifting his son a Hardlypool United football shirt emblazoned with the original iconic Our Price logo.

More on Colorado Desk

• Gregory A. Thomas Unveils Bold Education Reform Plan to Build Colorado's Future
• Sub-Millisecond Trading Platform: HNZLLQ Introduces Unified Gateway for Philippine Digital Asset Traders
• $2.1B Theft Losses: Bitquore Launches 1M+ TPS Platform with 95% Offline Asset Protection for U.S. Traders
• Colorado Springs Airport Launches Art at COS program
• Colorado Springs: CSPD K9 Roam to Be Discharged from Veterinary Hospital; Community and Media Invited to Share Support as He Makes His Way Home

The partnership has stirred some conversation, with questions raised about Our Price aligning with a gambling brand. However, CEO Paul Harris is unapologetically proud of the collaboration. "Most people enjoy a flutter on big horse races or the Christmas footie," Harris remarked. "In fact, many of us behind the Our Price relaunch are partial to an occasional bet. If we weren't risk-takers, we wouldn't have taken a chance rebooting Our Price in the first place. Business is all about taking calculated chances, and this one has paid off spectacularly. We love the ad, the exposure it's brought us, and the incredible surge in traffic - it's been a great decision."

Watch the ad here: https://www.youtube.com/watch?v=DmjMFQq2CKw



🛍️ Shop at Our Price: https://ourprice.com