DENVER - ColoradoDesk -- John Atencio, an award-winning jewelry designer and Colorado native is excited to introduce his newest heart design, the Precious Heart. This latest addition to his collection will be available in all John Atencio stores and online, just in time for Valentine's Day 2023.

Throughout his 47-year career, John has been inspired by the beauty of the heart and has made it a tradition to create a new heart design each year in advance of Valentine's Day. John Atencio created his first heart pendant in Fort Collins 47 years ago, and since then, his heart shaped jewelry collection has grown to include a variety of unique and timeless designs.

"The Heart is life's true essence. It is a universal symbol of love, unity, and compassion. Each day, I am guided by my heart. It continues to be the foundation for my inspiration," says John Atencio.

The new Precious Gold and Silver Hearts feature unique architecture, bringing a clean and contemporary aesthetic to the forefront. The multi-dimensional design features a high-polish finish and is available in two sizes in silver, and one with gold accents. The Precious Heart is also available in a diamond and plain version in 14-karat gold. The design of the Precious Heart was inspired by the concept of dear and cherished love and speaks to the soft lines and iconic architecture that is the hallmark of John Atencio's designs.

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John Atencio's design aesthetic is recognizable and distinct, with clean, bold, and contemporary collections. Each design is hand-sketched by John and impeccably crafted by hand using recycled gold and responsibly-sourced gemstones. With five stores in Colorado, an E-commerce channel, and a burgeoning wholesale business, John Atencio is an experienced artist, designer, and leader in the jewelry industry.

Valentine's Day is the perfect time to show your loved one how much they mean to you with a beautiful piece of jewelry from John Atencio's heart collection. The latest Precious Heart is available in all John Atencio stores and online. You can also find other beautiful pieces on our website, such as custom engagement rings, diamond tennis bracelets, and diamond stud earrings.