Health-E Commerce® to Showcase flexible spending account (FSA) and health savings account (HSA) Engagement Tools at 38th Annual ECFC Symposium

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DALLAS, July 28, 2025 ~ Health-E Commerce®, the parent brand of FSA Store® and HSA Store®, has announced its return as a sponsor and exhibitor at the 38th Annual ECFC Symposium in Denver from August 5-7. As the first and leading online stores for FSA- and HSA-eligible products and services, Health-E Commerce will showcase its proprietary e-commerce technology integrations, compliance expertise, and consumer education capabilities.

One of the highlights of the symposium will be a special session presented by Itamar Romanini, Vice President and General Manager of HSA Store. The session, titled "Increasing HSA education to increase the bottom line," will take place on Thursday, August 7 from 3:00 to 3:50 p.m. Romanini will share his insights on how educating individuals about HSAs can lead to increased engagement and improved financial outcomes.

Health-E Commerce's FSA Store and HSA Store provide a guaranteed-eligible shopping experience for account holders, making it easier for them to use their tax-free funds. This not only drives greater utilization but also alleviates any confusion or guesswork. Additionally, the company's e-commerce technology capabilities for TPAs (third-party administrators) improve FSA and HSA engagement and claims processing. Their team's compliance expertise also helps reduce complications with reimbursements.

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According to Steve Jackson, Senior Vice President of Sales at Health-E Commerce, ECFC is a leading voice in flexible compensation that continues to guide the evolution of these benefits through education, conferences, and advocacy. He expressed pride in sponsoring this important event once again this year and looks forward to adding their voice and expertise to the conversation.

Health-E Commerce shares ECFC's commitment to education and has developed tools and resources to help individuals understand and maximize their accounts for long-term health and financial well-being. For instance, their HSA Learning Center and FSA Learning Center offer timely articles that provide hands-on guidance. The searchable eligibility list on FSAstore.com and HSAstore.com is a widely used and referenced consumer tool. Additionally, the company offers a free HSA Expense Dashboard and HSA ExpenseTracker™ App to help users find, store, and manage their HSA receipts. They also have an FSA calculator to assist consumers in planning and tracking their spending.

The 38th Annual ECFC Symposium is an important event for the flexible compensation industry, and Health-E Commerce is proud to be a part of it once again. With their expertise in e-commerce technology, compliance, and consumer education, they are committed to helping individuals make the most of their FSA and HSA accounts for better health and financial outcomes.
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