FORT WORTH, Texas - ColoradoDesk -- SEGG Media, Inc. (N A S D A Q: SEGG) $SEGG, a global leader in AI-powered sports, entertainment, and gaming, has unveiled a bold $300 million Web3 and Digital Asset Initiative designed to redefine the intersection of blockchain, media, and gaming. With a new strategic partnership with ZIGChain, a purpose-built blockchain for real-world asset tokenization, SEGG Media is positioning itself as one of the first N A S D A Q-listed companies to integrate on-chain yield generation and tokenized asset management into a global entertainment ecosystem.

Noble Capital Markets recently initiated coverage on SEGG with an Outperform rating and a $20 price target, valuing the company at over four times its current market capitalization. The report cites SEGG's growing portfolio—including Sports.com, Lottery.com, Concerts.com, and TicketStub.com—as foundational assets capable of fueling exponential global growth.

$300 Million Web3 Roadmap: Building a Tokenized Future

SEGG's Digital Asset Strategy represents a two-year roadmap to embed blockchain infrastructure across its global sports and entertainment ecosystem. The initiative focuses on three pillars:

1. Sustainable On-Chain Yield:
   SEGG will maintain 80% of its deployed capital in a multi-asset crypto treasury—anchored by Bitcoin (BTC) and diversified across Ethereum (ETH), Solana (SOL), and ZIGChain (ZIG)—to generate validator-based income.
2. Tokenization & Expansion:
   The remaining 20% of funds will target strategic acquisitions and the acceleration of tokenized assets across gaming, sports, and media—democratizing retail investor access to digital ownership.
3. Governance & Oversight:
   SEGG has established a Crypto Advisory Board to oversee governance, risk management, and execution of its $300M digital asset strategy.

Through its partnership with ZIGChain, $SEGG gains access to enterprise-grade blockchain infrastructure built for regulatory compliance and real-world asset tokenization, positioning the company as a key player in the Web3 transformation of global media.

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Expanding the Global Gaming Empire

In September, SEGG launched Lottery.com International, a next-generation gaming platform enabling users outside the U.S. to legally access and participate in lottery games. The platform—available now at international.lottery.com—features free-to-play options and will roll out across Europe, Africa, and emerging markets.
This strategic expansion is projected to generate $6.35 million in fiscal 2026 and significantly broaden SEGG's international revenue footprint.

SEGG's platforms currently provide real-time results for more than 800 lottery games across 40 countries, positioning the company as one of the most globally connected names in regulated digital gaming.

Investing in Sports, Media, and Women's Motorsport

Furthering its commitment to sports innovation, SEGG's Sports.com Media Group Ltd signed a Letter of Intent to acquire Racing Women Ltd., the pioneering platform promoting female drivers in motorsport. The acquisition strengthens SEGG's motorsport division and integrates diversity-driven initiatives into its entertainment network.

In parallel, SEGG's Sports.com Studios announced a global content partnership with the Døds Diving League (DDL)—the world's fastest-growing extreme sport. This collaboration will deliver high-energy, short-form content through the Sports.com media player, targeting Gen Z and next-generation sports audiences.

Driving Fan Engagement Across the U.S.

To deepen its presence in the American sports landscape, SEGG secured premium NFL Yearbook advertising placements across 25 stadiums for the 2025–26 season, including teams such as the Philadelphia Eagles, Kansas City Chiefs, Buffalo Bills, and Miami Dolphins.
Each placement integrates QR codes that seamlessly connect in-stadium fans to SEGG's digital platforms—Lottery.com and Sports.com—bridging live sports with real-time digital experiences.

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A Unified Ecosystem: Sports, Gaming, and Entertainment

At the core of SEGG's strategy lies its family of brands—Sports.com, Concerts.com, TicketStub.com, and Lottery.com—forming a unified ecosystem where users can engage with sports, entertainment, and gaming through a single, connected platform.

The company's mobile and online apps not only enable remote purchasing of legally sanctioned lottery games but also deliver an immersive, data-driven fan experience with AI-powered personalization. Through WinTogether.org, SEGG also gamifies charitable giving, turning philanthropy into interactive engagement.

Analyst Confidence and Investor Momentum

Noble Capital Markets' recent coverage highlights SEGG's "innovative blend of sports, entertainment, and blockchain technology" as a key differentiator in a trillion-dollar industry undergoing digital transformation. The firm's $20 price target underscores investor confidence in SEGG's execution capacity and brand strength.

With expanding international operations, an aggressive Web3 strategy, and marquee sports partnerships, SEGG Media stands at the forefront of a new era where blockchain, entertainment, and fan engagement converge.

About SEGG Media (N A S D A Q: SEGG)

SEGG Media is a global sports, entertainment, and gaming group operating digital assets such as Sports.com and Lottery.com. Focused on immersive fan engagement, ethical gaming, and AI-driven live experiences, SEGG is redefining how global audiences interact with the content they love.

For more information, visit:
🌐 www.seggmediacorp.com
📧 media@seggmediacorp.com
📞 (737) 309-4500

Media Contact:
Matthew McGahan, Chairman & CEO
SEGG Media, Inc. (N A S D A Q: SEGG)

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