DENVER, June 7, 2021 /PRNewswire/ -- One of America's favorite snacks is getting a major upgrade as start-up brand, Opopop, launches first-of-its-kind Flavor Wrapped™ Popcorn Kernels.

Popcorn has lacked innovation for decades, yet it remains a staple in the snack industry with the microwave popcorn category showing explosive 13.3% growth in the last year alone. Now, Opopop has arrived with the ambition to completely redefine what consumers should expect from microwave popcorn with the launch of their Flavor Wrapped™ Popcorn Kernels.

The secret to their taste is that each kernel is individually wrapped in exceptional flavors and a perfect mix of ingredients, prior to popping. This is the first product of its kind and is the world's first pre-flavored popcorn kernels, which means that every kernel pops to flavorful perfection. Flavor Wrapped™ Popcorn Kernels come in six signature flavors including reimagined classics such as Fancy Butter, and uniquely created experiences like Maui Heat and Vanilla Cake Pop. Each one is a welcome change from the tired options currently available from most microwave popcorn.

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"The microwave actually makes great popcorn. Sadly, consumers have had to live with below average flavor selections for far too long," said co-founder, Jonas Tempel. What our team invented with Flavor Wrapped™ Popcorn Kernels is an entirely new concept on popcorn flavor delivery and the feedback has been incredibly positive. Our goal from day one was to make a premium popcorn brand for a new generation of popcorn lovers that was modern, fun and cool. This is just the beginning of our story."

Opopop proudly grows their kernels in Nebraska and self-manufactures at their facility in Colorado. They recently closed their $5 million Series A round of funding, led by Valor Siren Ventures, that will allow them to launch Flavor Wrapped™ Popcorn Kernels and deliver them direct-to-consumer starting today. The product is available exclusively at opopop.com.

Flavor Wrapped™ Popcorn Kernels can be purchased in two ways:

1)      The Opopop "Discovery Kit" includes:

• A carton with 1 pouch of each signature flavor (6 Flavors)
• A reusable Microwave Opopop Popper and lid
• Each pouch contains 1 family-sized serving
• MSRP: $40

2)      The "Choose Your Own Adventure 3-Pack" includes:

• Any 3 flavors to create a 3-pack
• Each bag in the 3-pack makes 6 family-sized servings (18 total)
• Popper must be purchased separately
• MSRP: $45

About Opopop

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Founded by a team of experienced entrepreneurs and popcorn lovers, Opopop is reinventing what it means to be a popcorn brand. Committed to delivering exceptional flavor through innovative new products, they are leading the global evolution of popcorn.

Contact: Shrutika Snehanath
Gear Communications
Email: [email protected]
Cell: 585-981-8125

SOURCE Opopop

Related Links

http://www.opopop.com

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