DENVER--(BUSINESS WIRE)--Mountaingate Capital portfolio company MeritDirect, the leading provider of B2B data and performance marketing solutions, has announced that it has completed the acquisition of 180byTwo, a leading Account-Based Marketing Technology, and Audience Solutions Company in Clearwater, FL. This is the second acquisition this year for MeritDirect.

With this acquisition, MeritDirect, as a world class data-driven marketing solutions organization, expands and enhances their Digital and Account-Based Marketing offerings. 180byTwo's technology in advanced processing, identity resolution, and machine learning/AI allows MeritDirect to provide their clients with a more intelligent, end-to-end Account-Based Marketing platform.

180byTwo was built on the premise of delivering solutions to meet the growing needs of Business-to-Business marketers looking to simplify data work-flows and centralize their technology stacks. Their Unifi platform is the world's first end-to-end identity resolution and data activation platform for account-based marketing. The platform enables B2B and Account-Based Marketers to seamlessly execute and measure marketing programs across marketing channels.

More on Colorado Desk

• Colorado: Governor Polis Announces Staff Update
• Governor Polis Releases Statement on the Passing of Former Colorado Supreme Court Justice Melissa Hart, Announces Flags Will Be Lowered On Day Of Memorial Once Selected
• Governor Polis Cuts Ribbon on CSU Veterinary Complex, Training the Next Generation of Colorado's Vets
• Colorado: U.S. Treasury Announces Rules For Federal Scholarship Tax Credit, Governor Polis Celebrates that Public School Students Confirmed to Qualify
• Colorado: Governor Polis Gets his Flu Shot and COVID-19 Booster, Encourages All Coloradans to Get Vaccinated

MeritDirect, based in Rye Brook, NY, with additional offices in Boston, Denver, Chicago, Lincoln and London, is the leading provider of business data, database products, consultative marketing services, and campaign execution solutions with a singular focus in B2B. More information on MeritDirect can be found at www.MeritDirect.com.

180byTwo, based in Clearwater, FL is an industry-leading Business-to-Business and Account-Based Marketing solutions provider. Savvy B2B brands and progressive marketers worldwide use 180byTwo to drive their strategy and maximize marketing ROI. 180byTwo's suite of Artificial Intelligence-powered Data and Software solutions provide marketers with the tools and expertise needed to orchestrate omni-channel programs seamlessly. More information on 180byTwo can be found at www.180bytwo.com.

Mountaingate Capital, based in Denver, CO, is a private equity firm that specializes in building and empowering middle market companies with strong growth potential and engaged leadership teams. The firm was launched by a team of partners with deep investment expertise in four distinct market sectors: marketing services, business/industrial services, specialty distribution and specialty manufacturing. Mountaingate's focus on organic growth coupled with its proven customer-centric buy-and-build approach for add-on acquisitions and shared equity ownership with management creates more value for the end customer, while forging stronger, more collaborative, and more successful investment partnerships with management teams. In 2017, Mountaingate announced the close of its first fund with $395 million in capital commitments. Mountaingate targets investments in new platform companies typically with $5 million to $25 million of EBITDA. Recently, the firm was included for the second year in a row in Inc. Magazine's top 50 list of founder-friendly private equity firms. For more information on Mountaingate, please visit www.Mountaingate.com.

More on Colorado Desk

• Off-Road Gear Manufacturer, Avatar Offroad, Relocates Headquarters to Grand Junction, Colorado with Rural Jump-Start Program Support
• Colorado: Division Of Vocational Rehabilitation Celebrates National Disability Employment Awareness Month with Proclamation and Ceremony
• Police Foundation of Colorado Springs honors officers, fallen heroes and CSPD K9 at Annual Awards Ceremony
• Colorado Springs: Victim identified from September 19, 2026 homicide investigation
• Colorado Springs: 11-year-old cancer survivor invites community to help Kids Crush Cancer

---

Show All News | Disclaimer | Report Violation