NEW YORK - ColoradoDesk -- Digital transformation is crucial for all businesses. It is very hard to stay productive, highly competitive and offer top-notch customer services at the same time. Most companies still lack an efficient CRM system that can help them increase customer loyalty and retention, improve order management, avoid data loss and human mistakes. CRM is a holistic tool that addresses many productivity challenges.

According to statistics, the CRM market is expected to reach a value of $128.97 billion by 2028, representing a CAGR of 12.1% in the upcoming 7 years. Sounds impressive, right? One more research states that businesses are very interested in improving their relations with customers as soon as possible. And this drives 65% of companies to implement CRM software in the first 5 years of their launch.

These numbers let us assume that there will be a huge demand in custom CRM software development in the upcoming years. So the main question is what CRM development trends you should follow to get the most useful and up-to-date solution.

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The GBKSOFT team is an expert in CRM development, therefore we decided to help you by creating a short list of top trends you definitely need to pay attention to.

CRM powered by AI

AI technology can make CRM systems the most prominent business tools ever. Thanks to AI companies get an opportunity to find out their customers' personalities and understand their needs. AI can analyze in real time what customers buy, in what amount, what their preferences are, and so on.

Mobile CRM systems

It's not a secret that mobile solutions are the most convenient ones. So going mobile with your CRM is a huge trend in 2021. Companies should seriously consider building an iOS or Android solution for their employees. CRMs that can work across platforms are also a must.

Voice assistants

Salesforce already invested in Einstein Voice Assistant, which proves that this  technology can be of use to CRMs. Just imagine how helpful it can be to find all necessary info simply by using voice commands. This can turn your employees' work to a whole new level!

All in all, companies should not get settled with CRMs they already use. It is time for their modernization! GBKSOFT experts can help you with all development matters and suggest the best new and trendy CRM feature set.