LINCOLN, Neb., Oct. 24, 2024 ~ Fly Fitness Studios, a popular health and wellness brand known for its high-intensity workouts and uplifting environment, has announced its plans for expansion through franchising. The brand is actively seeking entrepreneurs to bring its unique concept to key Midwest markets, starting with Denver, Kansas City, and Minneapolis.

With a goal of national expansion by 2026, Fly Fitness aims to meet the growing demand for inclusive and community-driven fitness experiences. Each franchise owner will receive guidance and support from the Fly Fitness brand, but each studio will also reflect the needs and personality of the local community it serves.

According to Morgan Mattison, chief operating officer for Fly Fitness and co-owner of the downtown Omaha franchise location, "Each Fly Studio is more of a fingerprint than a blueprint. We equip franchise owners with everything they need to succeed, but the real magic happens when the studio reflects its local community and members."

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Founded in 2015 in Lincoln, Nebraska by fitness instructor and motivational psychologist Dr. Jenni Bruning Brown, Fly Fitness was born out of her nearly two decades of experience in the fitness industry. Dr. Bruning Brown recognized the need for an inclusive, science-based approach to group exercise that also prioritized building a strong sense of community among members.

"The idea was to merge great training and a vibrant community, making everyone feel valued and uplifted in a way I hadn't seen from other boutique fitness concepts," said Dr. Bruning Brown.

She added, "What makes us different is our philosophy: 'Make everyone feel like a someone.' Whether you're just starting your fitness journey or training for an Ironman, we offer an inclusive environment where you leave feeling stronger and more connected."

In February 2024, Staci Lawson opened the first Fly Fitness franchise in Loveland, Colorado after being a member at another location for three years. Lawson left her 30-year career as a salon owner and retail professional to become a franchise owner, drawn to the brand's unique concept and strong community impact.

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"I'm excited to offer members something that isn't like anything else," said Lawson. "The combination of community impact and a proven, people-centric business model made it an incredible investment opportunity I simply couldn't pass up."

The startup costs for a Fly Fitness franchise range from $450,000 to $800,000. Currently, the brand operates two corporate-owned studios in Lincoln, two independently-owned studios in Fargo, and two franchise businesses in Omaha and Loveland.

"We've seen a lot of interest, as people are increasingly looking for purpose-driven work," said Mattison. "Fly Fitness offers them the opportunity to build a business that has real community impact. We're excited to connect with entrepreneurs in Denver, Kansas City, and Minneapolis who share our vision."

For those interested in learning more about Fly Fitness franchise opportunities, visit flyfitnessfranchise.com.

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