DENVER, Dec. 3, 2024 ~ Denver, Colorado - Yesterday, 361° made a major announcement at the Ball Arena in Denver as they unveiled NBA superstar Nikola Jokić's first signature shoe, the JOKER 1. The highly anticipated launch event, themed "Disrupting The Game", was attended by a large crowd and marks a significant moment in 361°'s efforts to expand its global presence.

The JOKER 1 was introduced to the public for the first time at the Denver Nuggets' home arena, with Jokić himself present to meet fans and sign autographs. The event was an unforgettable experience for all those in attendance. Reflecting on his partnership with 361°, Jokić expressed his excitement and gratitude, stating that "It's a great relationship with 361°, and Aaron Gordon was a big factor. He's the one who basically brought us together." Gordon, who is also a global brand ambassador for 361°, played a crucial role in connecting Jokić with the brand.

One of the standout features of the JOKER 1 is its signature logo, which was designed by Jokić himself. The logo is inspired by a jester's hat and incorporates stars to represent his numerous accolades. This unique design blends modern aesthetics with personal elements that hold special meaning for Jokić.

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The JOKER 1 is not just visually appealing but also engineered for peak performance on the court. It features advanced woven materials that provide lightweight comfort and breathability, along with a full-length ultralight cushioning system for optimal responsiveness. Additionally, a TPU wrap offers unmatched stability, making it an ideal choice even during intense competition.

But this launch is just the beginning of what promises to be an exciting partnership between Jokić and 361°. The brand plans to expand his signature line with a full range of footwear, apparel, and basketball gear that will offer fans a complete basketball lifestyle experience. This partnership goes beyond just endorsements, with both parties sharing a common goal of promoting global basketball innovation, developing premium performance products, and connecting players and fans worldwide.

After its successful launch in the United States, the JOKER 1 will make its European debut on December 7 in Belgrade, Serbia - Jokić's home country. Exclusive launches are also scheduled for December 14 in Chengdu and December 21 in Hangzhou, China, highlighting 361°'s commitment to reaching a diverse global market.

For more information about 361° and their products, please visit their website at https://361sport.com/ or check out their social media channels. Fans can look forward to more exciting developments from this dynamic partnership between Nikola Jokić and 361°.

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