NEW YORK - ColoradoDesk -- As the global influencer marketing industry surpasses $20 billion and continues reshaping how consumers discover brands and professionals alike, traditional public relations models are rapidly evolving. SRK Collective enters the market with a hybrid approach that blends media strategy, celebrity and influencer integration, thought leadership, and experiential positioning across hospitality, travel, lifestyle, real estate, legal, and consumer sectors.
With more than 30 years of combined experience across public relations, talent management, business development, and brand strategy, Turner and Bordes have built a firm rooted in relationships, leveraging longstanding connections across media, entertainment, business, and hospitality to create opportunities that extend far beyond traditional press placement.

"Our approach is rooted in access and alignment," said co-founder Deven Turner. "We're not just placing stories, we're connecting brands, founders, attorneys, and industry leaders to the right people, platforms, and moments that move culture and ultimately drive business."

More on Colorado Desk

• Purgatory Resort Opens for Summer Operations on June 20
• Beemok Hospitality Collection And KLH Group Announce Preferred Partnership
• Expanding Access to Mental Health Care in Toronto with Dr. Stephen Shainbart
• Dr. Stephen Shainbart Launches Expanded Mental Health Support for Anxiety and Depression in Toronto
• Equipment Leases, Inc. Launches Updated Family Office Equipment Financing Page

Since its soft launch, SRK Collective has quietly assembled a diverse client roster and secured early media traction across lifestyle, hospitality, business, and trade outlets, signaling demand for a more integrated and relationship-driven PR model.

The firm represents a wide range of clients, including attorneys, law firms, real estate professionals, authors, entrepreneurs, and expert-led businesses seeking to elevate visibility and establish authority within their industries. In addition, SRK Collective works with hospitality and food and beverage brands such as Gabriella's Italian Steakhouse, Madison Modern Social, Ess-a-Bagel, and Low Tide Smoothie Co.

Where the firm distinguishes itself is in its ability to merge traditional public relations with celebrity access, strategic partnerships, and culturally relevant storytelling. Its growing roster includes celebrity-owned and culturally aligned brands such as Bang Cookies and The Archangel Centers, each positioned through strategic media placements, influencer integration, experiential activations, and talent alignment.

In parallel, SRK Collective is expanding its footprint in travel and tourism, representing both a family owned hotel property in New York and a luxury resort in Anguilla. By leveraging its media network alongside celebrity and influencer partnerships, the firm positions destinations not simply as places to stay, but as lifestyle experiences connected to culture, visibility, and aspirational living.

More on Colorado Desk

• Boulder SEO Marketing Helps Physical Therapy Practices Turn Clinical Expertise Into the Search Visibility Corporate PT Chains Can Never Buy
• Colorado Springs Airport secures $7.5 million federal grant for terminal modernization
• Colorado Springs: Historic artifacts to reach Pikes Peak summit for first time during 220th anniversary commemoration
• Colorado Springs: Storm recovery continues in North Cheyenne Cañon Park; roads remain closed
• Colorado Springs: Culvert repairs begin June 10 at Wooten Road and Galley Road intersection

"Today's brands and professionals need more than coverage, they need context," said co-founder Robyn Bordes. "Whether it's a hospitality concept, a law firm, a real estate leader, or a celebrity-backed brand, we focus on where they fit within culture and how to build visibility that translates into long-term credibility, authority, and equity."
As the lines between media, entertainment, hospitality, business, and digital influence continue to blur, SRK Collective is positioning itself as a firm built for that convergence — helping clients navigate a landscape where relevance, authority, and strategic visibility drive growth.

For more information, check out www.SRKCollective.com

About SRK Collective Media Group
SRK Collective Media Group is a lifestyle public relations and media strategy firm founded by Robyn Bordes and Deven Turner. Combining more than three decades of experience, the firm operates at the intersection of media, celebrity, hospitality, business, and travel.
SRK Collective represents a diverse portfolio of clients including celebrity-owned brands, hospitality concepts, restaurants, travel destinations, real estate professionals, attorneys, law firms, authors, and high-growth consumer businesses. The firm specializes in strategic media relations, thought leadership, experiential marketing, influencer partnerships, and brand positioning designed to build authority, cultural relevance, and long-term business value.