Trending...
- UIFCA Revolutionizes Financial Education with Elite Team of Investment Experts
- Governor Polis Sign Bills into Law Expanding Support Services and Increasing Safety in Colorado Schools
- Bonelli Systems Expands Managed IT Services Nationwide, Leveraging Microsoft Azure Expertise
DENVER - ColoradoDesk -- Liquid Core Gum Company (Liquid Core®) this week introduced the newest brand configuration in the nearly 20-year history of the functional chewing gum manufacturer. Known as EDGE™, this latest addition to the Liquid Core® family of brands aggregates everything the company has developed into a new direction that better aligns with the superior Liquid Core® Brand functional ingredient delivery system.
The new EDGE™ packaging format was developed using sustainable cardboard tubes that are similar in size to the iconic "slim can" energy drinks, the pieces inside individually flow-wrapped for stability, freshness & portability, adding value to every piece. "Red Bull started the revolution of the functional beverage sector with their slim-can design which became synonymous with energy drinks in the mind of the consumer," said Founder and CEO Troy Widgery. "Nearly 20 years ago we set out on this functional gum journey and now that the market & consumer are finally ready, we couldn't think of a better way to launch EDGE™ than to package it in a format that is familiar to the energy consumer," stated Widgery, a veteran of the energy drink business.
More on Colorado Desk
The new closable slim-can format fits perfectly in a gym bag, backpack, or jacket and provides superior branding and more space for consumer education compared to a small pack of gum. The unique container protects and enhances the value of every piece of gum. "We decided to take the same approach with our packaging that we've been taking with our Liquid Core® delivery system. It needed to be unique and a category game changer," said Widgery. Liquid Core® designed the slim-can tube to stand out and break away from the gum and candy aisle into the spaces where the energy and health-minded consumers are shopping. The company created unique POS countertop display racks for EDGE™.
Non-liquid center functional gums have proliferated in recent years, but they do not approach the efficacy of the Liquid Core® system, or the unique Flavor Wave™ resulting from the release of the liquid center of EDGE™ brands. Thanks to the Liquid Core® delivery advantage, EDGE™ gums are more effective and deliver faster than other functional gums, functional beverages, gummies, mints or pills. Liquid Core® only uses natural, non-encapsulated caffeine in its performance and energy brands in order to be more efficient than other energy gums.
More on Colorado Desk
The Initial lineup consists of four EDGE™ Performance formulations, all packaged using the EDGE™ Tubes: EDGE™ Extreme, EDGE™ Java, and EDGE™ Energy in three flavors. There are also three EDGE™ Wellness formulations – EDGE™ Pro containing Probiotics; EDGE™ Health with a vitamin and immunity formulation; and EDGE™ Lean with its thermogenic formula.
About: Liquid Core® Gum Company manufactures liquid center functional Performance, Health and Wellness chewing gums at its factory in Denver, Colorado USA. The company is also developing a European factory and distribution center in Portugal as Liquid Core® Portugal, Unipessoal LDA, to service its rapidly expanding European network. For more information visit LiquidCoreGum.com.
The new EDGE™ packaging format was developed using sustainable cardboard tubes that are similar in size to the iconic "slim can" energy drinks, the pieces inside individually flow-wrapped for stability, freshness & portability, adding value to every piece. "Red Bull started the revolution of the functional beverage sector with their slim-can design which became synonymous with energy drinks in the mind of the consumer," said Founder and CEO Troy Widgery. "Nearly 20 years ago we set out on this functional gum journey and now that the market & consumer are finally ready, we couldn't think of a better way to launch EDGE™ than to package it in a format that is familiar to the energy consumer," stated Widgery, a veteran of the energy drink business.
More on Colorado Desk
- Vortex Brands Begins Gold Purchases Under New Joint Venture with Dubai-Based Partner
- Colorado Springs: Fishers Canyon Open Space Master and Management Plan approved
- NBA Champion Lamar Odom Launches Anti-Addiction Meme Coin, Ushering in a Disruptive Innovation in Web3
- Delivering Real Results for Colorado: Gov. Polis Signs Landmark Housing Bill Into Law, Celebrates Actions for Coloradans on Education, Housing, Public Safety
- Colorado: Governor Polis Congratulates New Pope & Catholic Church
The new closable slim-can format fits perfectly in a gym bag, backpack, or jacket and provides superior branding and more space for consumer education compared to a small pack of gum. The unique container protects and enhances the value of every piece of gum. "We decided to take the same approach with our packaging that we've been taking with our Liquid Core® delivery system. It needed to be unique and a category game changer," said Widgery. Liquid Core® designed the slim-can tube to stand out and break away from the gum and candy aisle into the spaces where the energy and health-minded consumers are shopping. The company created unique POS countertop display racks for EDGE™.
Non-liquid center functional gums have proliferated in recent years, but they do not approach the efficacy of the Liquid Core® system, or the unique Flavor Wave™ resulting from the release of the liquid center of EDGE™ brands. Thanks to the Liquid Core® delivery advantage, EDGE™ gums are more effective and deliver faster than other functional gums, functional beverages, gummies, mints or pills. Liquid Core® only uses natural, non-encapsulated caffeine in its performance and energy brands in order to be more efficient than other energy gums.
More on Colorado Desk
- Aureli Construction Sets the Standard for Seamless Home Additions in Greater Boston
- Colorado Springs: Jessie Kimber inducted as Fort Carson Good Neighbor
- ScreenPoints Puts Film Investors in the Credits—and in the Money With New FinTech Platform
- Pathways to Adulthood Conference May 17 at Melville Marriott Honoring NYS Assembly Member Jodi Giglio, Suffolk County Legislator Nick Caracappa
- Adster Techologies awarded US Patent for breakthrough innovation in reducing latency in Ad Serving
The Initial lineup consists of four EDGE™ Performance formulations, all packaged using the EDGE™ Tubes: EDGE™ Extreme, EDGE™ Java, and EDGE™ Energy in three flavors. There are also three EDGE™ Wellness formulations – EDGE™ Pro containing Probiotics; EDGE™ Health with a vitamin and immunity formulation; and EDGE™ Lean with its thermogenic formula.
About: Liquid Core® Gum Company manufactures liquid center functional Performance, Health and Wellness chewing gums at its factory in Denver, Colorado USA. The company is also developing a European factory and distribution center in Portugal as Liquid Core® Portugal, Unipessoal LDA, to service its rapidly expanding European network. For more information visit LiquidCoreGum.com.
Source: Liquid Core Gum Company
0 Comments
Latest on Colorado Desk
- SAVVY MINING raised $500 million and launched BTC.XRP.DOGE cloud mining, increasing investors' returns by 30%
- New National Nonprofit Launches to Capture Firsthand Accounts of Adoption Stories
- The Tide Project Opens at Biennale Architettura 2025 in Venice Amplifying Youth Voices
- Wall Street analysts say BTC.XRP.DOGE cloud mining company SIX MINING is expected to achieve a 5-fold increase, allowing users to easily mine BTC
- Gen X Takes The Reins: New Book Guides Caregivers Juggling Parents, Kids, And Grandkids With Humor And Heart
- Fray Fitness Launches Memorial Day Sale and Veteran Organization Giveaway
- Shareholder Alert: Robbins LLP Informs Investors of the Civitas Resources, Inc. Class Action Lawsuit
- Free Peer Recovery Coaching Now Available for Rocky Mountain Health Plan Members Across Colorado
- ABM for Good™ Launches First Project with Build Change
- Colorado Tourism Office Celebrates 2025 National Travel & Tourism Week
- ImagineX, in Collaboration with Qualys, Launches New mROC Services to Transform Enterprise Cyber Risk Management
- Ditch Micromanagement: New Leadership Book for Results-Driven, Accountability-Based Teams
- Jay Tapp was named Managing Director in British Columbia
- State Launches Colorado Property Tax Map as a Central Source to Understand Taxing Jurisdictions and Property Tax Rates
- Hubei Heavy Equipment Makes a Striking Appearance at CIMT and Competes with International Brands
- 20 Patents Issued Worldwide, Cementing Company Leadership. First Ever Cable-Free 12-Lead ECG: HeartBeam, Inc. (Stock Symbol: BEAT)
- NASDAQ Uplisting for Higher Market Exposure and Wide Corporate Benefits to AI Boosted Marketing Company On Track Towards $1 Billion Revenue by 2027
- Congressional Men's Health Caucus Shows Bipartisan Consensus and Focus on Prevention, Mental Health, and Closing the Lifespan Gap
- DuoKey, Axiomtek and Blue Edge Network Partner to Enhance Smart Cities with Privacy-Preserving Urban Safeguarding and Fleet Management
- Carbonado Capital Investments Surpasses $700 Million AUM Under the Leadership of Gregory A. Thomas