Ruder Finn Expands its Brand Experience Practice, Hires Ilana Shenitzer to Lead its Growing Consumer Goods Division

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~ Ruder Finn, a leading global communications and integrated marketing agency, has announced the addition of Ilana Shenitzer as their new Executive Vice President of Brand Experience and Head of Consumer Goods. Based in Denver, Shenitzer's appointment further strengthens the agency's presence in the market.

Corinne Gudovic, Managing Director of Brand Experience at Ruder Finn, expressed excitement about Shenitzer joining their team. "Ilana is an important addition to our Brand Experience practice," said Gudovic. "Her extensive experience in both the US and global markets, particularly in consumer technology, food and beverage, and consumer packaged goods industries, solidifies our leadership position in these categories."

With over 20 years of expertise in consumer brand marketing, Shenitzer has worked with renowned brands such as ABSOLUT, Champion Petfoods, General Mills, J.M. Smucker Company, Kodak, Mars Inc., Motorola, Nestlé Purina, PepsiCo Foods (Frito-Lay), Procter & Gamble, U.S. Cellular, and Whirlpool Corporation.

Shenitzer's role at Ruder Finn will expand their consumer goods offering by bringing powerful brand storytelling capabilities and executive thought leadership to the table. "I have had the honor of working with some of the most incredible brands in the world and people in the industry over the last two-plus decades," said Shenitzer. "Joining Ruder Finn is an exciting opportunity to collaborate with a dynamic team that shares my passion for innovation and growth. Together, I believe we can achieve remarkable things and make a lasting impact in the industry."

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In addition to her impressive background and skills, Shenitzer also enhances Ruder Finn's growing presence in Denver following their recent acquisition of Big Sky Communications.

The agency has also been making waves with their recent selection as the agency of record for Kite Hill - a premium dairy-free foods creator. Ruder Finn is responsible for leading Kite Hill's comprehensive communications strategy, including social media (paid and organic), influencer marketing, and public relations.

Connie Sintuvat, Vice President of Marketing at Kite Hill, spoke highly of their partnership with Ruder Finn. "Ruder Finn has been a great collaborator from the start of our partnership and operates as an extension of my team," said Sintuvat. "From planning to execution - they have scaled their expertise across media relations, influencer, and social media to position Kite Hill as a leading dairy-free brand."

With the addition of Shenitzer and their recent successes in the consumer goods industry, Ruder Finn continues to solidify their position as one of the world's top global communications and integrated marketing agencies.
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